Sales & Marketing Software for Resorts, Hotels and Chains

Group reservation channels are multiple and generally vary depending on the hotel's marketing strategy, target audience, and operational capacity. However, the following channels are commonly used for group reservations: Hotel Website and Reservation System: The hotel's own website can be a primary source for group reservations. The hotel can accept group reservation requests through special group reservation forms or contact information. Tour Operators and Travel Agencies: Tour operators and travel agencies typically arrange hotel reservations for large groups and handle the organization. These entities can make bulk reservation agreements with hotels and offer special packages to meet the needs of groups. Online Travel Agencies (OTAs): Some online travel agencies offer special departments or services for group reservations. These platforms can provide discounted rates and special amenities for large groups. Corporate Sales and Marketing Team: The hotel's corporate sales and marketing team usually manages group reservations by directly contacting companies, associations, or organizations. This team can make special agreements and offer tailored services to meet the needs of groups. Meeting and Event Planners: Meeting and event planners typically arrange group reservations for conferences, seminars, and special events. They also communicate directly with the hotel to organize group reservations.

Group reservation management is a strategic element for your hotel management. Group reservations often constitute a significant portion of your hotel's revenue and are therefore critical for revenue generation. Additionally, since group reservations are usually pre-planned and organized, they are also essential for operational planning in your hotel management. Good group management increases customer satisfaction and helps to develop long-term customer relationships. This leads to repeat group reservations and positive references, thus increasing business volume and enhancing the hotel's reputation. Therefore, group management in your hotel plays an effective role in various critical areas such as revenue generation, operational planning, customer satisfaction, and relationship management.

For sales projects, the payment tracking process begins with the creation of an invoice following a contract or service sale. This invoice includes details of the services provided to the customer and the payment terms. Next, managers establish the payment terms and monitor the customer's payments. In the case of delayed payments, reminders and warnings are sent to the customer, and legal actions are initiated if necessary. This process is crucial for maintaining the company's financial stability.

In hotel sales projects, profile and activity management is a crucial process for strengthening customer relationships and increasing sales. Profile management involves creating and updating detailed profiles of potential or existing customers. These profiles typically include information such as the customer's name, contact details, preferences, past reservations, and special requests. Activity management, on the other hand, refers to planning, tracking, and managing activities based on these profiles. For example, the hotel's marketing team can offer discounts or promotions tailored to a specific customer profile or send special invitations to potential customers for a particular event. This process is essential for enhancing customer satisfaction, ensuring loyalty, and consequently increasing sales. By offering personalized and customized experiences to customers, the hotel can enhance its competitive advantage.